AOC Fine Wines is an online shop and brick & mortar store located in Greenwich, CT. In addition to converting the site from an older e-Commerce system that was not SEO-friendly, they wanted to automate an affiliate system to allow customers to 'donate' commissions to various non-profit organizations and charities. Another new addition was an opt-in mailing list & newsletter. All of this was accomplished using open-source systems, keeping the cost reasonable and the site feature-packed.