The blog

The top 3 Google SEO ranking factors are *finally* revealed

Thanks to Google's Andrey Lipattsev, we now know what the top 3 Google SEO ranking factors are:

1a. Links that point to your site (aka backlinks)

1b. Links that point to your content (aka keywords on your own site linked to other parts of your site)

2. RankBrain

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What does good SEO look like?

We provide keyword research and complete content marketing strategies to many clients. We're often asked what kind of results can be expected - what does good SEO look like?

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How to optimize website performance in 5 minutes (aka WordPress performance tuning)

This is a tutorial on how to speed up a WordPress website in about 5 minutes. It's not meant to be deep, intricate or comprehensive. You won't need to login to your host to edit any configuration files. Think of it as Level 1 performance tuning that anyone running a WordPress website can do. For Level 2 performance tuning, get in touch and we can help you out!

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How to market on Facebook with a tracking pixel (aka Custom Audience)

Facebook is a fantastic advertising platform due to the detailed targeting possible. All of the demographic info we provide Facebook - personal details, location, likes, etc - can be used to advertise to a very specific audience. They even have algorithms that make guesses on whether someone is pregnant and what their income may be. It's creepy - but it can be a boon for advertisers.

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How to use GIT with Acquia Drupal hosting (aka Git For Dummies)

These are my private notes on Live Development on Acquia Drupal sites. They may be a little sparse and lacking a few details but they work. I made this due to a lack of details in Acquia's documentation. Consider it a git cheat sheet for dummies :)

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How to leverage browser caching to speed up a website

Speeding up a website can be a chore. One of the easiest ways to speed up a website is to leverage browser caching.

Browser caching helps a webpage load up quicker. It helps your browser “remember” the resources it loaded before – saving them in its memory (called a cache). This helps with visual-heavy elements like logos, graphics, pictures and scripts and reduces the loading time of a webpage.

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How to shorten a URL with Bit.ly

Sharing a link is common in today’s internet – everyone using a social network does it. It’s nice to know how to shorten a URL for sharing on social networks (especially for those that don’t shorten them automatically).

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How to organize a project with a client

Our philosophy is that working with a client is always a collaboration. Every client is unique thus every project is unique. The hard part has been figuring out how to organize a project with a client. Email doesn’t work, paper gets lost and many applications aren’t meant for collaboration. The best option is an online, web-based application that team members can use no matter where they are.

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Don’t give up on your ideas

Here is a new infographic (much better than the last one) showing how often great success comes later in life. Experience – hopefully the result of learning from a lot of successes and failures – seems to be the big factor. So get out there, try, fail, learn – your best idea may be around the corner.

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